• YouTube announced that Susan Wojcicki will be taking a step back from her role as CEO of YouTube and Neal Mohan, who went on the role of Chief Product Officer for YouTube in 2015, will be the platform’s new SVP and CEO.
• Wojcicki introduced a revenue-sharing model for creators, while Mohan worked on the introduction of products such as Shorts, YouTube Music, YouTube Live, and YouTube TV.
• Both Wojcicki and Mohan are looking to introduce features such as metaverse-based content experiences and content tokenization through NFTs (nonfungible tokens) into the platform.
YouTube Announces New CEO
Roughly over a year after the video platform announced that it is integrating Web3 features into its products, YouTube has announced that it will be having a new chief. According to a blog post by Susan Wojcicki, she will be taking a step back from her role as CEO of YouTube.
Susan Wojcicki’s Legacy
Wojcicki shares that she has been with Google for 25 years and with YouTube for almost a decade. With the transition, Neal Mohan, who went on the role of Chief Product Officer for YouTube in 2015, will now be the platform’s new SVP and CEO. “With all we’re doing across Shorts, streaming, and subscriptions, together with the promises of AI., Youtube’s most exciting opportunities are ahead,” Wojcicki shared.
Wojcicki’s legacy for the platform can be seen and felt with the introduction of a revenue-sharing model for creators alongside a suite of new products which she worked on with Mohan including Shorts, Youtube Music, Youtube Live & Youtube TV helping push the platform to maintain its position as top tier streaming & content space.
Wojcicki will remain an advisor for Alphabet; Google’s parent company.
Neal Mohan
In January 2022 CryptoDaily covered how Youtube has set out to NFT & Web3 integrations helmed by Neal Mohan who was then leading platforms product & UX department . At time Wojciki said crypto & web3 technology stacks highlighted “ previously unimaginable opportunities” allowing creators “grow connection between them & fans” in form crypto , non fungible tokens (NFTs) or decentralized autonomous organizations (DAOS).
Mohan’s Leadership
Mohan was heavily criticized by tech content creators such as MKBHD because of platforms decision to remove video dislike button . Through his leadership ,Youtube is set to integrate features such Metaverse based content experiences ,as well as content tokenization through NFTs (non fungible tokens).
“New Beginnings”
“It’s perhaps thanks to incredible age change & innovation we find ourselves series new beginnings — not just us but also our creators , viewers , partners ,”Mohan shared announcement about integrations .